Judging the Super Bowl Commercials, From Charming to Smarmy
The New York Times - Feb 6, 2012 -by Stuart Elliott.
SOME say, "Enough is enough." Others say, "Too much is never enough." When it came to the advertising bowl that took place inside Super Bowl XLVI on Sunday, enough was too much.
BEST BUY - A year after a silly Super Bowl spot with Justin Bieber and Ozzy Osbourne, Best Buy celebrated real achievement with a commercial honoring technological innovators like Philippe Kahn, who declares, "I created the camera phone," and Kevin Systrom, a founder of the photo-sharing app Instagram.
While not the first time a camera had been attached to a phone, Kahn notes his camera phone allowed the modern notion of instant sharing.